Na Jung-ju is a 30 year-old woman whose life is going nowhere, and she blames her misery on a failed high school romance with Jo Ha-ni, who has since become a famous singer. Her old schoolfriend Oh Tae-hun, who used to have a big crush on her, is now a successful and wealthy businessman, and she regrets not having gone out with him. After being given the chance to travel back in time, Jung-ju goes back to 1994 where she tries to convince her younger self to date the future businessman.
🔴 👉 𝐂𝐋𝐈𝐂𝐊 𝐇𝐄𝐑𝐄 𝐓𝐎 𝐆𝐄𝐓 𝐍𝐎𝐖 𝐅𝐑𝐄𝐄
🔴 👉 𝐂𝐋𝐈𝐂𝐊 𝐇𝐄𝐑𝐄 𝐓𝐎 𝐆𝐄𝐓 𝐍𝐎𝐖 𝐅𝐑𝐄𝐄
Advertising can make or break a new game release. Good marketing shows players why they should be interested in the game quickly and efficiently. When it comes to mobile games, however, it seems as though many of them have taken the complete opposite approach. There's no shortage of mobile game ads that are weird, wild, or just plain misleading, but all of them seem to avoid actually showing the game.
The idea of not showing the game may seem strange at first, but it certainly seems to work. Marvel Snap, for example, has ads that focus on its card art or developer interviews, rather than showing actual gameplay. Marvel Snap's ads are nowhere near as strange as some other mobile games and don't try to present the game as something it isn't, however. State of Survival, Lilly's Garden, Project Makeover, and Evertale are particularly noteworthy for their ads, especially when considering how they compare to the actual games. A wide majority of the ads for these four games show very little actual gameplay if any. What's even stranger is how often the ads show shocking content to try and drive interest. Looking at these four games, a trend starts to emerge that may just explain why mobile game companies have gotten so weird with their ads.
One of the most common kinds of mobile game ads are ones that feature some admittedly impressive CG animation. State of Survival and Lilly's Garden fall into this category with their story-driven ads set within the world of their games. Lilly's Garden tends to dance between misleading and creative, as elements of what happens in the ads do actually show up in-game in the form of character dialogue between levels. However, the actual gameplay of Lilly's Garden is mostly just match-three puzzles with some light home design elements, which is nothing close to the soap opera-like story that the ads tell.
